“MIDNORTHERN APPLIANCE”
JOINS THE PM ONLINE EXCHANGE

For Immediate Release, February 21, 2001

Toronto, ON – PM Online Ltd. a provider of Internet and e-commerce solutions for landlords, property managers and suppliers in the multi-unit residential property management industry, announced today that the MIDNORTHERN APPLIANCE, one of Canada’s largest suppliers, has joined the growing PM Online exchange and network.

Through an agreement reached today, PM Online will provide Midnorthern Appliance with PM Online technology and software to access and process transactions directly from the PM Online back-office system and Web interface. Midnorthern Appliance will offer products through electronic display of it’s catalogs on the PM Online Exchange.  As a dealer/supplier member, PM Online has agreed to provide Midnorthern Appliance with continuous brand identification on PM Online Directory resource site, located at www.pmonline.com. Midnorthern Appliance’s name and logo will be listed within the dealer/supplier index section of the PM Online exchange, where navigational links to its catalog data and own Internet site will be housed.

PM Online’s Internet-based Exchange is enabling participating landlords, property managers, dealers and suppliers to control and automate Internet-based price and quote requests, and the ordering and delivery of building materials, thereby improving communications, planning and efficiency. Through PM Online, wholesalers, dealers and suppliers are able to efficiently update product information and introduce new products using highly individualized Internet-based tools, without resorting to traditional, costly paper-based delivery methods. In addition to catalog services, PM Online is enabled to track purchases by apartment suite, GL code, and by product line.

"Midnorthern Appliance” is a leading edge company, one of the leaders in the industry, and we’re very pleased to have them join the PM Online Exchange as a supplier member," said David Bloomstone, Director of Sales. "Our agreement will benefit Midnorthern by allowing users of the PM Online Exchange to view and procure products online and integrate the pertinent business data into their back-office systems."

"We are excited about joining the PM Online Exchange," said Michael Gnat, Midnorthern Appliance President. "The end result from our agreement should be a business-to-business procurement system that helps make the entire supply chain work more efficiently."

About Midnorthern Appliance
Midnorthern Appliance was founded in 1958 and for the past 42 years has been the industry leader in major home appliance sales to the new construction and property management trade.  Midnorthern started in business as a coin laundry route operator in southern Ontario.   Many property managers began requesting from Midnorthern appliances for their suites, and a major appliance division was established.   As new buildings were being built, the natural progression to supplying those buildings with appliances moved Midnorthern into the direct sales to new construction business.  As products and consumers became more sophisticated and wanted better than “standard” appliances, Midnorthern opened up retail storefronts to accommodate their desire to “upgrade” to higher featured models.  Over the past 40 years Midnorthern has sold over 1 Million appliances.    In May of 2000, Midnorthern Appliance Inc. purchased Home and Rural Appliances (Shearhart Corporation) to form Midnorthern Group Inc.  Home and Rural was founded in 1945 and currently operates 19 retail showrooms in Ontario.   Together Midnorthern Group is the largest appliance specialty company in Canada, and ranks among the top ten appliance retailer/distribution companies in North America.
 
Contact Midnorhtern: 
Michael Gnat
416-638-7001
Email: mgnat@midnorthern.com 

 

 
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